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A few weeks ago I got a call from a wholesaler in Warsaw. Let's call him Tomek. He runs a decent accessories distribution business — five staff, a warehouse full of standard tempered glass, steady monthly volume. He called because a customer had walked into his showroom, asked for something specif... Read More

The Phone Case + Screen Protector Bundle Playbook: A Wholesale Strategy That Doubles Your Ticket It started with a quiet Tuesday in Aarhus. A distributor I know — let's call him Mads — runs a mobile accessories wholesale operation that feeds about forty shops across Jutland. He called me frustra... Read More

I was talking to a phone shop owner in Madrid last month. His screen protector rack sat right by the register — the most valuable shelf space in any retail store. He was selling about 40 protectors a month at €9 each. That's €360 in revenue. After paying €1.80 wholesale per protector, his gr... Read More

Walk into any mobile accessories store and you'll see the same shelf arrangement. A rack of cheap silicone cases at the front door. A wall of clear cases in the middle. A locked glass display with leather and carbon fiber cases at the counter. The prices range from $3 to $60. The materials look sim... Read More